Website revamp

• New product images

• New content and blog posts

• Product page rewrites

• Focus on Monthly Tea Club

Start of our long term partnership.

At the end of the six month cycle

1. Analytics in place and tracking properly

2. Paid ads running on auto pilot (refreshed every two weeks)

3. Slight increase in conversion rates

4. Bookings coming in consistently from Ads

5. Data visualization in place for easy insight extraction

6. Upwards of $7,000 in total revenue generated

Paid Ads creation for booking appointments and buying products.

• $7k in total revenue after 4 month campaign

• $451 spent in FB Ads

• 53k impressions

• 3,900 link clicks

Plans + Pipeline

• Lead generation housed on Shopify

• Hype campaigns around restocking products

• Virtual consultations

• Boosting posts that generate traction

• Content built around top selling items

Content Creation Strategy

• Blog posts

• Community building strategy

• Social media insights from postings

Connecting scheduling system to track end to end conversions.

• Integrated Facebook and Google Analytics 4

• Tracking key events and revenue from scheduled bookings.

Key Accomplishments

• Confirmed Google Analytics is set up properly

• Data Studio template completion

• FB Ads started (running for two weeks and a week break in between)

• Weekly newsletter

• Monthly Blog post

At the end of our partnership

• $3,500 total revenue generated (FB Ads + Email Campaigns)

• Go-to-market strategy created and implemented

• New website ready to go (never published but ready)

• Google Analytics 4 account set up

• Paid ads optimization

• Created all content for ads (images, copy, etc.)

• A solid foundation to start on and business is still thriving!

Product page updates

• New page copy

• Page restructure

Started working on a 6 month plan to scale MKTG efforts on Shopify and bring clients to the door.

• Updating stock

• Tracking marketing efforts via Google Analytics

• Integrating business tools for efficiency

Back to school paid ads campaign (Aug. 7th - Aug. 21st)

• $60 in FB ad spend resulted in ~$750 in appointments.

• 13k impressions

• 151 link clicks

New website completed, but decided to table it for a future time and focus on other areas of marketing.

• Data studio template

• Paid ads template

• Created self service marketing dashboards for analysis of paid ads campaigns.

Added new metafields for product pages.

• Descriptions

• Collection based plant care guides

• Product images selection

Explored new themes

Added custom liquid templates

Fixing Micrsoft Clarity tagging

Launched Plant Quiz!

Fixed GA4 tag

90% complete with new website.

• Updated website copy.

• Implemented global elements for CMS updates.

Ads for July

• Introduced new "happy hour" offering

• Email campaign + Ads + FB Boost

• Not performing as expected, still on track for monthly bookings

Ran Father's Day ads.

• Resulted in $700 in attributed sales

• $50 ad budget on boosted post campaign

• $0.23 CPC resulting in ~$450 in sales

• Didn't do as well as mother's day, but solid exposure

Drafted 4 week MKTG campaign for July.

• Highlight Monthly Services

• Awareness

• Storytelling

• Engagement

Curated content for the new website.

• Imagery for services

• Content for storytelling

• Improved site structure

Agreed on moving forward with a new website.

• Introducing new layouts

• Making it easier for customers to find services and items

• Highlighting services offered

Mother's Day campaign approved for FB post and email blast.

• Resulted in $1K in attributable purchases.

• $50 in FB ad spend resulted in $550 in appointments.

• FB ads also helping with exposure, more customers citing FB as how they found the business.

This week I set up:

• Google analytics 4 tracking

• Google search console

• SEMRush

• Reserve with Google via Square

• Yelp Ads account

Planning to start MKTG seriously. Main goal of getting users to the door and creating a new website.

Business owner opened doors to the public.

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Green Memento Launched

WHEN YOU NEED A LITTLE LIGHT

Green Memento is your one-stop-shop for all of your houseplant needs. Show your loved ones you care or refresh your place with lush plants by giving the gift of nature. With a vast selection of plants, from succulents to ferns, you can find the perfect addition that fits your lifestyle.

Website: https://greenmemento.com/