Pathmetrics is an advanced marketing attribution platform designed to help businesses measure and optimize their marketing efforts across multiple channels, including ads, SEO, social media, and email campaigns. The platform uses multi-touch attribution to provide detailed insights into how each touchpoint in the customer journey drives conversions and revenue. With features like unlimited data tracking, real-time reporting, and advanced tracking methods, Pathmetrics enables businesses to make data-driven decisions that maximize marketing ROI and enhance overall performance.